Why We Exist > Our Values

Our Values

We exist to help bring thoughtfulness, authenticity, and joy to the Alzheimer’s journey.

We build everything we do from these core values:


We listen. We care. We cherish each moment, and we pay attention to details.


We are who we are, no matter when, no matter where.


We cherish relationships and quality time spent together.


We keep asking questions, and we want to learn something every day. We are amazed at the possibility in each moment.


We love to laugh. Laughter connects. Laughter refreshes. Laughter keeps things in perspective. Laughter just tickles us.


We believe everything will be OK, even when it doesn’t feel that way. We celebrate moments where joy spills over into smiles, laughter, and a feeling of wanting to sing and dance.

Pink roses

Pink roses at Trish’s Celebration of Life event in 2019

Woman talking with son

Trish talking with her son Larry in 2019

Grandmother with four granddaughters

In 2013, Trish surrounded by her four granddaughters: From left, Mary, Libby, Eileen, and Ali

Trish and Emma

During her 78th birthday party in 2017, Trish working on a project with her grandniece Emma

Jerri and Brian in audience

Songs & Smiles supporters Jerri and Brian enjoying some laughs during a friends and family event in 2017

Trish with an ice cream cone

Trish enjoying an ice cream cone at her 70th birthday party in 2009

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