Our Values

We exist to help bring thoughtfulness, authenticity, and joy to the Alzheimer’s journey.

We build everything we do from these core values:

Thoughtfulness

We listen. We care. We cherish each moment, and we pay attention to details.

Authenticity

We are who we are, no matter when, no matter where.

Connections

We cherish relationships and quality time spent together.

Curiosity

We keep asking questions, and we want to learn something every day. We are amazed at the possibility in each moment.

Laughter

We love to laugh. Laughter connects. Laughter refreshes. Laughter keeps things in perspective. Laughter just tickles us.

Joy

We believe everything will be OK, even when it doesn’t feel that way. We celebrate moments where joy spills over into smiles, laughter, and a feeling of wanting to sing and dance.